Google My Business, let’s get deep!

Have you ever heard the term “Google My Business” before?
If you haven’t, you most probably have come across several examples in Google’s Search Engine Results Pages (SERP).
Ok, so for those more visual-minded people, here’s what I am talking about.

Do It Digital

So, now we should be on the same page!
These types of listings are called Google My Business (GMB) listings and appear several times while you’re browsing the web, searching for businesses that offer products and services you may be looking for.
Now, let’s look deeper into understanding exactly what GMB is, how it works and why it is so valuable for you to create one!

Google My Business Uncovered!

GMB is Google’s FREE (yes, FREE) business directory platform.
It’s an incredible “business selling tool” you just can’t do without.
It allows you to create a visually appealing, informative, and optimized GMB profile for your business, which is specifically aimed to attract potential clients’ attention and highlight your goods and services.

And that’s not nearly all that it does!  
From your GMB profile, your potential customers will find your most recent contact information, business address, and also get immediate directions from Google Maps.

Potential clients will also be able to view helpful information about your business such as photos and reviews, which gives them a better understanding of who you are and what your company does.

These fantastic business features streamline the communication process from your customer to your company.

At this point, you’re probably enticed enough to get a GMB profile, like, right now!

After all, strategically, it makes perfect sense in this day and age where digital marketing is so much a part of our essential day-to-day communication.

Google my Business

How Long is a Piece of String? What Should I Put on My GMB Profile?

Because we care how your business is seen, we’ve put together some important GMB profile steps and guidelines that will help get your business, product or service noticed:

  1. Create a new listing or log into your existing Google My Business account.
  2. Make sure you choose at least one category that accurately represents your business.
  3. Add your business hours, contact information, business address (if applicable), and business description. Remember, keywords are the keys to a successful business profile.
  4. Add some additional information to your listing such as amenities, products, services, posts, videos, in fact, anything that will give potential customers a REASON to contact you.
  5. Once you have added as much information as you can to your listing, it’s time to start getting those important reviews.
    And yes, reviews are more important than you think! You can start getting them by copying your review link on the homepage of your business profile editor.

Then share the link with clients, and get ready for those reviews!

  1. Lastly, it’s very important to respond to every review, even the bad ones. 

What this shows is that you care and are willing to change where needed to improve your business and engage with your customers.
That wasn’t too difficult!
If you follow the above steps, you should have your Google My Business profile in tip-top shape, and ready to begin serving and getting customers’ attention.

Why is Google My Business Such a Valuable Tool?

Humans are by nature suspicious, so you’re probably wondering, “Is GMB worth my time and effort, and is it a valuable asset for my business”?
GMB is specifically designed to be a “window” for your business, product, or service.
It’s a FREE and strategically sound way to improve your organic, or local SEO, which ultimately leads to more brand awareness and therefore more business!

Having a fully optimized GMB listing takes you one step closer to first-page domination and helps to push your competitors further down the search results pages.
If first-page domination is your thing, I know it’s mine, it would be worthwhile considering PPC advertising, such as Google Ads, or Google AdWords.

Need Help Getting Started?

What if we told you, we have the “secret sauce” to creating and optimizing your GMB listings?
We use competitive research, keyword research, and review response tactics to get your listing to appear in as many relevant searches as possible.

Not only can we create and/or optimize your listings for you, but we can also manage and maintain them monthly, which consists of responding to reviews, uploading new photos and videos, whilst making sure all of the existing information is current.

Sometimes, your new GMB listing requires verification, and this can be a tricky process.
We have verified numerous listings before quickly and effortlessly and are ready to do the same for you!
As we said before, an effective and powerful GMB profile is the window to your business’s visibility. 
It’s a no-brainer! 

Don’t hesitate to contact us today to take advantage of a free business profile on Google and let us get your business noticed once and for all!

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