The importance of digital marketing today

The importance of digital marketing today

According to Pew, 90% of Americans have said the internet has been essential or important to them since the COVID-19 outbreak, as millions of users prefer to shop online or use the internet to source relevant services. Due to this statistic, the most logical way forward is for businesses to have a strong online presence.

What is digital marketing?

Digital Marketing focuses on specific marketing tools to benefit businesses by using the internet as well as other online channels.

Should my business be using digital marketing?

 Digital marketing is extremely important for most businesses. Through a successful online campaign, your business will benefit from lead generation, customer engagement, and brand awareness. It is an extremely beneficial avenue that should not be ignored. An online presence will provide users who are looking for a product or service that you offer with useful information on their search choices as well as a point of contact. What’s more, the number of online marketing strategies allows one’s business to not only be creative but experiment with the correct method to suit one’s business needs. Digital marketing allows a business to reach a large number of people and the online methods available allow businesses to define their targeted audience and reach even more potential customers. Below are just some of the major benefits of having an online presence:
  • Your campaigns are measurable, unlike more traditional advertising channels
  • Due to unique targeting, one can improve the quality of online leads with better intent
  • Your campaigns can be more focused on targeting the right buyers
  • With the internet being such a highly used medium, your chances of being discovered are even higher than traditional advertising and marketing mediums
  • It’s a great way for businesses of all sizes to gain exposure and brand awareness

What about traditional marketing methods?

Traditional marketing and advertising still add value to a brand or business; however, digital marketing has become the smarter more valuable choice, due to the number of people and the amount of time ones spends online. The internet is where it is all happening.

People head straight to their computers when searching for specific products or services. And with a clever, well-thought-out online campaign – chances are your business offering will be seen by a captive audience – and what’s more, it’s measurable.

The importance of digital marketing today

Can I market my business online, without the help of a digital marketing company?

You can try your hand at digital marketing, but the truth is you need an online specialist for the best results and to avoid wasted spend. Here are some more benefits of why you should use a professional digital marketing agency:

  • Digital marketing agencies understand the best online strategies for your business
  • They are experienced and highly skilled professionals in this field, keeping up-to-date with current marketing trends and algorithm changes.
  • Managing an online campaign takes skill, time, and an excellent strategy. Digital marketing agencies have the correct resources and services to easily manage your online presence with successful results.

You may be wondering, what are the common digital marketing tactics?

 Search Engine Optimization (SEO)

SEO is the process of ensuring one’s business ranks well on popular search engines, such as Google. The higher you are on the search page, the better your chance of creating meaningful conversations. This will also increase the amount of traffic to your website.

First prize – to rank on the first page of Google Search Engine Results Page (SERP), as users won’t usually scroll further, and search for the results they require on page one. So, ranking high up is key.
Below are the specific SEO services offered by Do It Digital and the three ways we like to approach SEO:

  • On Page SEO
  • Off Page SEO
  • Technical SEO

On Page SEO is all about creating the right content to sit on each page of your website. Researching the most accurate key words related to your business will fall into this category. The better the keywords the higher your business will rank – allowing you to answer any questions your potential customers may have about your brand, product or service.

Off Page SEO does not focus on the content of each page of your website. Using methods like backlinks, or inbound links will also have great impact on your ranking. Backlinks help identify the number of other websites that link to yours.

Technical SEO focuses on the technical aspects for the backend of your website. This involves reviewing how your web pages are coded. Other aspects involve script modification and image compression. These aspects fall into one of Google’s most valued optimization efforts: Core Web Vitals (CWV).

CWV has three pillar aspects; performance, responsiveness, and visual stability.

Pay Per Click (PPC) Advertising

PPC advertising drives traffic to your website when you pay a specific advertising agency, for each click the ad receives.

Google AdWords is one of the most commonly utilised PPC advertisers and allows companies to bid for top positions on Google’s SERPs.

Other platforms that offer PPC advertising are:

  • LinkedIn
  • Facebook
  • Twitter
Content Marketing

Content Marketing is the creation and publication of carefully researched information or copy for one’s business. Well-written content will help establish lead generation, brand awareness, and the correct drive of traffic to one’s website. Both blogs and videos are the leaders in successful content creation, however other assets include:

  • Infographics
  • Audio Content
  • eBooks and Whitepapers
  • Other forms of digital media
Social Media Marketing

Social Media Marketing promotes one’s business on different social media platforms. It not only creates better brand awareness but enhances lead generation, thus driving more traffic to your brand.
Some of the most commonly used social media platforms are:

  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Pinterest
  • LinkedIn
Email Marketing

Email marketing sends out informative emails to your valuable list of subscribers. Whatever message you need to convey about your business, will keep these subscribers in the know about your specific offering portrayed in your email content.

Digital marketing is vast and ever-changing with other areas such as inbound marketing, Search Engine Marketing (SEM), Marketing Automation, and affiliate marketing which can be used to enhance your business.

The importance of digital marketing today

This is why Digital marketing is so important for one’s business growth in today’s market.

Contact Do It Digital, a highly skilled digital marketing company to successfully grow your online marketing business, and in turn, avoid wasting precious time and money.

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