Blogs

Shopify 2.0: What You Need to Know and How Do it Digital Can Help Shopify has been a popular eCommerce platform for years, providing businesses of all sizes with the tools to build an online store quickly and easily. With a wide range of Shopify themes, plugins, and developer tools, Shopify has become the go-to platform for many online retailers. Now, Shopify has released its latest version, Shopify 2.0, which promises a range of new features and improvements to the platform. In this blog, we’ll take a closer look at what Shopify 2.0 is, how it will affect your online store, and how our digital marketing agency, Do it Digital, can help you with the upgrade. What is Shopify 2.0? Shopify 2.0 is the latest version of Shopify’s eCommerce platform. According to Shopify, this version is up to 35% faster than the previous one, which means that online stores will load more quickly, improving the user experience. Shopify 2.0 includes a range of new features, such as dynamic sources, app blocks, and theme app extensions for developers. The new version also includes the file picker, which allows you to upload and manage files directly within the platform, making it easier to customize your store. One of the most significant changes in Shopify 2.0 is the new 2.0 themes available on the Shopify theme store. These new themes are a significant upgrade from the previous default themes and includes more customization options, such as the ability to edit collection pages and product pages directly from the editor. It also includes the new theme check feature, which helps you ensure that your store is optimized for performance and SEO. Why Do I Need to Upgrade to Shopify Online Store 2.0? If you have an online store on Shopify, then you will need to upgrade to Shopify 2.0 by the end of the year. Upgrading to Shopify 2.0 will bring many benefits, such as faster load times, more customization options, and better developer tools, all of which will help you improve your online store. Faster Load Times and Better Performance One of the most significant advantages of upgrading to Shopify 2.0 is the improved load times and performance. With up to 35% faster load times, your online store will load more quickly, providing a better user experience and search engine optimization (SEO). This improvement will help you reduce bounce rates and increase conversions. More Customization Options with the New Online Store 2.0 Theme Shopify version 2.0 offers many more custom theme options than the previous, default themes. With this new theme, you can edit collection pages directly from the editor and take advantage of new features like the file picker, which allows you to upload and manage files directly within the platform. The Ability to Edit Collection Pages Directly from the Editor In Shopify 2.0, you can edit collection pages directly from the editor. This feature makes it easier to customize your store and make changes on the fly. You can edit the page’s layout, add new products, or make other changes without needing to leave the drag and drop editor. The New File Picker The new file picker in Shopify 2.0 is a game-changer. It allows you to upload and manage files directly within the platform, making it easier to customize your store. You can use this feature to add images, videos, or other files to your store quickly. How Can Do it Digital Help Me Upgrade to Shopify 2.0? Upgrading to Shopify 2.0 can be challenging, especially if you have customized your store with a range of themes, plugins, and developer tools. This is where Do it Digital, your go-to Shopify expert can help. At Do it Digital, we specialize in helping businesses of all sizes improve their online presence. We have extensive experience working with Shopify merchants, and we can help you upgrade to Shopify 2.0 smoothly and efficiently. Simply contact us to get started. Here are some of the ways we can help you with your upgrade:   Migrate Your Themes and Plugins One of the biggest challenges when upgrading to Shopify 2.0 is migrating your themes and plugins. Our team of experts can help you migrate your existing themes and plugins to the new version, ensuring that your online store looks and functions as it should. Customize Your Online Store 2.0 Theme The new online store 2.0 theme offers many customization options, but it can be challenging to navigate for those who are new to the platform. Our team can help you customize your online store 2.0 theme to suit your business’s unique needs and branding. Develop Custom Features and Integrations Shopify 2.0 offers a range of new developer tools and features, such as dynamic sources and app blocks. Our team of developers can help you take advantage of these new features by developing custom integrations and features for your online store. Train Your Team on the New Platform If you have a team that manages your online store, we can provide training and support to ensure that they are comfortable with the new platform. Our team can also provide ongoing support to help you get the most out of Shopify 2.0. Upgrading to Shopify 2.0 is essential if you want to stay competitive in the world of eCommerce. With faster load times, more customization options, and better developer tools, Shopify 2.0 will help you improve your online store’s performance and user experience. At Do it Digital, we can help you with the upgrade to Shopify 2.0, from migrating your themes and plugins to customizing your online store 2.0 theme and developing custom features and integrations. We can also provide training and ongoing support to ensure that you get the most out of the new platform. Contact us today to learn more about how we can help you upgrade to Shopify 2.0 and take your online store to the next level! Upgrading to Shopify 2.0 is essential if you want to stay competitive in the world of

Why Paid Advertising with Intent is so Valuable ? PPC advertising, also known as pay-per-click advertising, is a crucial part of digital marketing. It enables companies to reach their target audience through the use of paid ads, making use of interest-based targeting to generate conversions and sales. This blog will focus on the importance of paid advertising with intent and its benefits. One of the essential benefits of PPC advertising is its ability to target customers based on their intent. What this means is that they are only showing their ads to people who are actively looking for their service, product or solution. When a customer clicks on an ad, they are indicating a further interest in the company’s products or services. This makes PPC advertising an effective way to reach customers who are in the early stages of the buying journey and actively searching for solutions to their problems. This type of intent-based targeting can lead to higher conversion rates and a more cost-effective ad spend. In addition, PPC advertising can be combined with other marketing strategies, such as search engine optimization (SEO) and content marketing. By using a combination of these strategies, companies can reach customers at different stages of the buying journey and increase their chances of conversion. PPC advertising also offers valuable data and insights into customer behaviour. By utilizing tools like conversion tracking and intent data, companies can see exactly what happens after a customer clicks on their ad, including whether they make a purchase, fill out a form, or call a phone number. This level of data allows companies to optimize their campaigns for maximum results and ROI. With this data, companies can see which ads are performing the best, which keywords are generating the most clicks, and which landing pages are converting the most visitors into customers. This information is invaluable when it comes to refining and improving future marketing campaigns. One of the most significant advantages of PPC advertising is its cost-effectiveness. Unlike other forms of advertising, PPC only charges companies when a customer clicks on their ad. This means that there is a lower risk of spending money on advertising that doesn’t deliver results. Furthermore, because PPC advertising is highly flexible, companies can start with a small budget and scale up as they see results. This makes it an ideal option for small businesses or startups that are just starting out with digital marketing. To make the most of PPC advertising, it’s essential to focus on high-quality, relevant content and landing pages. The more relevant and engaging the ads are, the more likely customers are to click on them and take action. This is why it’s critical to work closely with the sales team and other stakeholders to ensure that ad spend is being used effectively and efficiently. The landing page should be designed with the customer in mind, providing clear and concise information about the products or services being offered and how they can benefit the customer. There are numerous case studies that showcase the value of PPC advertising, especially in terms of intent marketing. For example, a company selling a specific product can use paid search ads to target customers who have searched for similar or the same products in the past. This type of intent-based targeting can lead to higher conversion rates and a more cost-effective ad spend. In another example, a company offering a service can use PPC advertising to target customers who have searched for similar or the same services in the past. This targeted approach to PPC advertising can significantly increase the chances of conversion and generate a higher return on investment. In conclusion, PPC advertising is a valuable component of digital marketing. It provides companies with the ability to reach customers with intent, track results, and make data-driven decisions about their marketing campaigns. Whether you’re just starting out with digital marketing or looking to optimize your existing strategy, the benefits of PPC advertising cannot be overlooked. If you’re ready to take your digital marketing to the next level, consider allowing us to incorporate paid media, such as PPC advertising, into your overall marketing. Get in Touch

Google My Business, let’s get deep! Have you ever heard the term “Google My Business” before?If you haven’t, you most probably have come across several examples in Google’s Search Engine Results Pages (SERP).Ok, so for those more visual-minded people, here’s what I am talking about. So, now we should be on the same page!These types of listings are called Google My Business (GMB) listings and appear several times while you’re browsing the web, searching for businesses that offer products and services you may be looking for.Now, let’s look deeper into understanding exactly what GMB is, how it works and why it is so valuable for you to create one! Google My Business Uncovered! GMB is Google’s FREE (yes, FREE) business directory platform.It’s an incredible “business selling tool” you just can’t do without.It allows you to create a visually appealing, informative, and optimized GMB profile for your business, which is specifically aimed to attract potential clients’ attention and highlight your goods and services. And that’s not nearly all that it does!  From your GMB profile, your potential customers will find your most recent contact information, business address, and also get immediate directions from Google Maps. Potential clients will also be able to view helpful information about your business such as photos and reviews, which gives them a better understanding of who you are and what your company does. These fantastic business features streamline the communication process from your customer to your company. At this point, you’re probably enticed enough to get a GMB profile, like, right now! After all, strategically, it makes perfect sense in this day and age where digital marketing is so much a part of our essential day-to-day communication. How Long is a Piece of String? What Should I Put on My GMB Profile? Because we care how your business is seen, we’ve put together some important GMB profile steps and guidelines that will help get your business, product or service noticed: Create a new listing or log into your existing Google My Business account. Make sure you choose at least one category that accurately represents your business. Add your business hours, contact information, business address (if applicable), and business description. Remember, keywords are the keys to a successful business profile. Add some additional information to your listing such as amenities, products, services, posts, videos, in fact, anything that will give potential customers a REASON to contact you. Once you have added as much information as you can to your listing, it’s time to start getting those important reviews.And yes, reviews are more important than you think! You can start getting them by copying your review link on the homepage of your business profile editor. Then share the link with clients, and get ready for those reviews! Lastly, it’s very important to respond to every review, even the bad ones.  What this shows is that you care and are willing to change where needed to improve your business and engage with your customers.That wasn’t too difficult!If you follow the above steps, you should have your Google My Business profile in tip-top shape, and ready to begin serving and getting customers’ attention. Why is Google My Business Such a Valuable Tool? Humans are by nature suspicious, so you’re probably wondering, “Is GMB worth my time and effort, and is it a valuable asset for my business”?YES! YES! And YES!GMB is specifically designed to be a “window” for your business, product, or service.It’s a FREE and strategically sound way to improve your organic, or local SEO, which ultimately leads to more brand awareness and therefore more business! Having a fully optimized GMB listing takes you one step closer to first-page domination and helps to push your competitors further down the search results pages.If first-page domination is your thing, I know it’s mine, it would be worthwhile considering PPC advertising, such as Google Ads, or Google AdWords. Need Help Getting Started? What if we told you, we have the “secret sauce” to creating and optimizing your GMB listings?We use competitive research, keyword research, and review response tactics to get your listing to appear in as many relevant searches as possible. Not only can we create and/or optimize your listings for you, but we can also manage and maintain them monthly, which consists of responding to reviews, uploading new photos and videos, whilst making sure all of the existing information is current. Sometimes, your new GMB listing requires verification, and this can be a tricky process.We have verified numerous listings before quickly and effortlessly and are ready to do the same for you!As we said before, an effective and powerful GMB profile is the window to your business’s visibility. It’s a no-brainer!  Don’t hesitate to contact us today to take advantage of a free business profile on Google and let us get your business noticed once and for all! Get in Touch

The importance of digital marketing today According to Pew, 90% of Americans have said the internet has been essential or important to them since the COVID-19 outbreak, as millions of users prefer to shop online or use the internet to source relevant services. Due to this statistic, the most logical way forward is for businesses to have a strong online presence. What is digital marketing? Digital Marketing focuses on specific marketing tools to benefit businesses by using the internet as well as other online channels. Should my business be using digital marketing?  Digital marketing is extremely important for most businesses. Through a successful online campaign, your business will benefit from lead generation, customer engagement, and brand awareness. It is an extremely beneficial avenue that should not be ignored. An online presence will provide users who are looking for a product or service that you offer with useful information on their search choices as well as a point of contact. What’s more, the number of online marketing strategies allows one’s business to not only be creative but experiment with the correct method to suit one’s business needs. Digital marketing allows a business to reach a large number of people and the online methods available allow businesses to define their targeted audience and reach even more potential customers. Below are just some of the major benefits of having an online presence: Your campaigns are measurable, unlike more traditional advertising channels Due to unique targeting, one can improve the quality of online leads with better intent Your campaigns can be more focused on targeting the right buyers With the internet being such a highly used medium, your chances of being discovered are even higher than traditional advertising and marketing mediums It’s a great way for businesses of all sizes to gain exposure and brand awareness What about traditional marketing methods? Traditional marketing and advertising still add value to a brand or business; however, digital marketing has become the smarter more valuable choice, due to the number of people and the amount of time ones spends online. The internet is where it is all happening. People head straight to their computers when searching for specific products or services. And with a clever, well-thought-out online campaign – chances are your business offering will be seen by a captive audience – and what’s more, it’s measurable. Can I market my business online, without the help of a digital marketing company? You can try your hand at digital marketing, but the truth is you need an online specialist for the best results and to avoid wasted spend. Here are some more benefits of why you should use a professional digital marketing agency: Digital marketing agencies understand the best online strategies for your business They are experienced and highly skilled professionals in this field, keeping up-to-date with current marketing trends and algorithm changes. Managing an online campaign takes skill, time, and an excellent strategy. Digital marketing agencies have the correct resources and services to easily manage your online presence with successful results. You may be wondering, what are the common digital marketing tactics?  Search Engine Optimization (SEO) SEO is the process of ensuring one’s business ranks well on popular search engines, such as Google. The higher you are on the search page, the better your chance of creating meaningful conversations. This will also increase the amount of traffic to your website. First prize – to rank on the first page of Google Search Engine Results Page (SERP), as users won’t usually scroll further, and search for the results they require on page one. So, ranking high up is key.Below are the specific SEO services offered by Do It Digital and the three ways we like to approach SEO: On Page SEO Off Page SEO Technical SEO On Page SEO is all about creating the right content to sit on each page of your website. Researching the most accurate key words related to your business will fall into this category. The better the keywords the higher your business will rank – allowing you to answer any questions your potential customers may have about your brand, product or service. Off Page SEO does not focus on the content of each page of your website. Using methods like backlinks, or inbound links will also have great impact on your ranking. Backlinks help identify the number of other websites that link to yours. Technical SEO focuses on the technical aspects for the backend of your website. This involves reviewing how your web pages are coded. Other aspects involve script modification and image compression. These aspects fall into one of Google’s most valued optimization efforts: Core Web Vitals (CWV). CWV has three pillar aspects; performance, responsiveness, and visual stability. Pay Per Click (PPC) Advertising PPC advertising drives traffic to your website when you pay a specific advertising agency, for each click the ad receives. Google AdWords is one of the most commonly utilised PPC advertisers and allows companies to bid for top positions on Google’s SERPs. Other platforms that offer PPC advertising are: LinkedIn Facebook Twitter Content Marketing Content Marketing is the creation and publication of carefully researched information or copy for one’s business. Well-written content will help establish lead generation, brand awareness, and the correct drive of traffic to one’s website. Both blogs and videos are the leaders in successful content creation, however other assets include: Infographics Audio Content eBooks and Whitepapers Other forms of digital media Social Media Marketing Social Media Marketing promotes one’s business on different social media platforms. It not only creates better brand awareness but enhances lead generation, thus driving more traffic to your brand.Some of the most commonly used social media platforms are: Instagram Facebook Twitter TikTok Pinterest LinkedIn Email Marketing Email marketing sends out informative emails to your valuable list of subscribers. Whatever message you need to convey about your business, will keep these subscribers in the know about your specific offering portrayed in your email content. Digital marketing is vast and ever-changing with other